In this series, We will take you along a shoot we did, talking about the concept we had for the shoot and the final results. What the intention was for the shoot and why, in this post I will take you along the creative images if shot for Jevie Skin.
Something I wanted to do for a while, Is sharing my work from previous shoots. As I really like to keep my portfolio up to date, some images got taken down on our website. So to keep them in memory, I really enjoy sharing them here with their story.
2024
What was the concept?
Jevie came with a moodboard that was mainly with elements from the Japandi and Scandinavion style.
Natural elements as their brand is natural based, with pure ingredients. So with a moodboard and vision in mind, I started concepting. I always make a shot list, with little drawings or ideas that match the products the best. As Jevie is a brand based in Sweden, I didn’t see the products in real-life before making the concepts, so this made it a little harder as you’re not sure if everything will work out. So some of the concepts I had in mind didn’t really work out the way I wished.
What to do if a concept doesn’t work out the way you intended?
As I didn’t see the product in advance, it was important to create a general idea for the concepts. But be a little flexible about this. I communicated this to the client. As an image doesn’t work out the way I intended, I make sure to add some variants. Especially if the client isn’t precented at the shoot, you want to make sure to give the client options while selecting the images. So for every product I tried to shoot one additional image, that the client maybe would like better. This doesn’t mean there won’t be any re-shoots or feedback. But it gives the client an extra option and let them feel that you care.
How to work with an abroad client.
Jevie is a brand based in Sweden, but originally found in Japan. Therefore, it’s really important to have both the Scandinavian and Japandi woven into the product imagery. So that’s why it’s also really important to create the shot list I mentioned before. Because Jevie had quite some images, they wanted to be taken, but couldn’t be done all at one shoot day.
As the amount of images needed multiple shoot days, I uploaded the images after every shoot day on Picflow. By doing this, the client can already have a look at the images and can provide feedback, so you know what they like and what they don’t. This way I don’t keep shooting images that are not perfect for the client, and understand better what they like and what they don’t.
What kind of deliverables were they looking for?
As a result, you can find the images below:
Team:
Production Manager: Tom Paape | Studio Taupe
Photography & Retouch: Jasmijn Bult | Studio Taupe
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